- Word of Mouth; how many people are talking about the music video and how many people are watching it because they have 'heard about it'
- Number of hits on Youtube; how many people have searched the song and watched it on youtube, displays how many people are looking into it and hearing the song whilst watching the video.
- Newspaper Articles/TV Reports; what are newspapers saying about the music video is it good or bad? any publicity is good publicity. What are TV Reports saying about it and how many are they getting depends on how popular and successful the music video is.
- How many times it is shown on television; if a channel keeps on playing the music video then it must be successful and demanded.
- Amount of publicity; if a music video is getting immense amounts of publicity then it is successful! everybody knows about it.
- Downloads (legal/illegal); if the song is getting lots of downloads and the music video is getting lots of downloads hen it is successful if it is getting hardly any then it is hardly successful.
- Charts; where the music video and song is placed in the charts always gives it a success standard, if it is within the top 10 in the charts it is deemed to be fairly successful however if its in the 100's then its not.
- CD Sales; cd sales definitely gives an indication of whether the song/music video is popular or not. Not many people buy CD;s anymore due to online downloading so if the sales are high then the video and song have definitely been successful.
Thursday, 21 November 2013
Success Criteria of a music video.
How do you measure how successful a music promotion video is?
Labels:
Research
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