Performance Based, narrative based or Concept Based?
It is worth considering what type of music video it is and if it is more performance based, narrative based or concept based and analyse how they are portrayed to consider for your own. What is the aim of the music video and is it in correlation to the song?
Relation of Visuals to Song
Illustrate Amplify Disjuncture. The meaning of the song can be completely ignored and the song and the video can be unrelated. Or the music video can be a set of images to illustrate the meaning of lyrics and genre, this is the most common. Or repetition is an option, where the meanings and effects are manipulated and constantly shown through the video and drummed into our vision.
Narrative and Performance
Songs fail to give the audience complete narrative. We only tend to get a taster or a gist of the meaning of what the song is about and then we are left to decide for ourselves and let our imagination run wild.
Goodwin advises that songs should ignore a common narrative because it is important in their role of advertising. Goodwin suggests that music videos should have good coherent repeatability. If the performance in the music video and the narrative work well together then this helps the audience to understand and to want to watch it over and over again without losing interest.
Gangnam Style is a prime example of what Goodwin means. It doesn't have a common narrative of a love story or anything and it is brilliant advertising because there isn't many like it. There is good coherent repeatability which is the dance that the main character continuously acts out, this dance is now associated with the song and whenever somebody sees the dance they will start singing the song vice versa. This can be repeated by people of all ages and is very catchy. Also the audience understand that the dance is gangnan style which is the name of the song. Therefore the song is about the style of dance and actions.
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