Alex Southam trained as a lawyer but decided that it was boring and he wasnt enjoying it, so he decided that he wanted to work in film. He began making music videos to 'learn the trade'
He was described as "working in a dizzying variety of tyles, entirely self-taught, his inventiveness and creativity have caught the eye" which meant that Agile wanted to sign him up, he joined them in august 2012.
Alex undertook all the tasks himself when making and filming a music video, he did the camera, lighting, editing and photography until he got a director of photography. He says that he likes the format of music videos "as you can try new techniques and can have real artistic freedom" and is much less keen on commercials. He uses Vimeo to showcase his videos - this is becoming an increasingly important platform as it is considered to have 'higher status' than YouTube.
Alex had a breakthrough when he done the video for Alt J - Tesselate, the budget was of £10,000, it was a 1 day shoot and had a very large cast. he used special effects and after effects to be creative.
However his biggest music video so far has been for Chase & Status - Lost and Not Found. he budget was of £50,000 and was filmed in Los Angeles, he used a steadicam and filmed 36 frames per second and then slowed it down. he says he was influenced by Massive Attacks- Unfinished Sympathy and he went for an early 1990s VHS video look. There is only three shots in the whole video!!
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