Monday, 18 November 2013

Case Study 1 - Jamie Thraves

Jamie Thraves is a Director. He went to university to study media and during his course he had to make short films, he enjoyed making these short films and had already decided that he belonged in the world of media and advertisement!

Jamie entered all his short films/music videos in to lots of small competitions that seemed to be getting more and more known as they kept on winning! He started to enter them in bigger competitions and they were winning fabulous awards. He was good. 

He then used his best short films/Music videos to get a 'foot in the door' with the video production company Factory Films. Because his videos had won awards he was already one step above the rest and went around insisting that all different companies watched his short films/music videos and gave feedback!

The Process in which Jamie would be paid to direct music videos would be after he has received a track from a commissioner which is also sent to other directors, he would have to submit a treatment which is like a preview of what he is going to do and when he is chosen he will get paid, if not he will not be paid.

Jamie began shooting very low budget music videos of around £5000 each however worked his way up. After leaving RCA Jamie got a job at Oil Factory where he made a real breakthrough with his video for Radiohead 'just' This was a £100,000 budget and he shot it in three days. Jamie went on to work with artists such as Blur, The Verve and Coldplay. His video for Coldplay called 'The Scientist' went on to win three awards at the VMA's in 2003 including best direction and breakthrough video! This video was a £200,000 budget and he also shot it in three days.


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