Katy Perrys video Firework may be inspiring for more teenage girls/boys who are looking for a role model, who need encouragement. She is showing herself as that person who will help you and encourage you to be who you are, like a mother or a big sister would. The video has a positive message to be yourself and be confident at any circumstance. Katy Perry looks like a sensible adult giving advice.
However in Katy Perrys video Last Friday Night she was portrayed as a nerd who nobody really liked or took notice off then when she displayed herself in less clothing, without a brace and with nice hair she looked popular and had an amazing time. This may appeal to young girls as it may be what they are going through themselves, what they want to happen to them. This is a very young and feminine appealing video.
Katy Perry then went on to create California Gurls which portrayed her as in a world made of candy that she can explore. However although the video looks like it may appreal to a younger audience because there's so much candy, the song has many sexual references. As Katy Perry was in a relationship with Russell Brand at the time it may be Katy telling the world about her relationship with Russell... how it was sexual but seen as childish. This may appeal to younger audiences because of the video but I believe is mainly aimed at an older audience, 18+.
Katy Perry then gives us a real insight into her feelings with Wide Awake. In this video, making reference back to Russell Brand again, they have broken up and Katy Perry is left heartbroken and left to get over this on her own. The video shows that fairy tales aren't what they seem, there is not a prince charming and if you think there is he is a liar (shown by the prince crossing his fingers) which means all men are the same (referring to russell brand). Also we see Katy being rescued by her childhood, the person she used to be, she is indicating she is going back to this person where she was happy (shown by the lyric "i'm born again"). This is almost a message out to young girls about men, about being wrapped up in a fairy tale and getting your heart broken then getting out of this dark place (shown by the dark place she's walking through in the end being lit up by the sun). Another indication to a fairytale may be eating the rotten strawberry as cinderella eats an apple and then cannot move but is rescued by her prince, instead of Katy being rescued by her prince she is rescued by herself, who she used to be. Katy Perry shows she doesn't need anyone but herself and this is definetley more appealing to young girls again but also to older women who may be going through the same thing, she gives out hope to them that if she can do it they can too, they just need to find themselves.
Roar is one of Katy Perry's most recent songs and videos. In this video it is based on the jungle book theme which is again children's stories. Katy perry loves to show her emotions and feeling via disney, almost proving them to be amazing in a different way to what they are usually portrayed as. In this video Katy introduces it as a follow up of her last, about men. A man 'brought her down' (in the aeroplane and emotionally- russell) but when he was gone she realised she can be the man in her life and do it all herself, survive on her own (shown by her wearing the alpha clothing and fending for herself). She has portrayed herself once again as a role model for young girls, a motherly and sisterly image with a feminine touch (shown by necklaces saying 'kitty perry').
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