1. Miley Cyrus- Wrecking Ball
Miley Cyrus's video became a hot topic in the media. It it the MOST watching video in 2013 on vevo with 474,380,247 views. I believe Mileys video was extremley effective as it captures so much emotion for example the tears falling from her eyes during the close up. I also believe that it was publisised so much because she was wearing no clothes in some of it and also the idea that she is on a wrecking ball licking metal. The song is about the distruction of her and her life because of a lover which is very popular amongst young girls who are trying to relate therefore could portray the popularity. This supports Goodwins inventions of narrative and perfomance as she is showing distruction and being stripped of her identity physically whilst singing about it emotionally.
2. Miley Cyrus- We Cant Stop
Miley Cyrus is also number two is the most watched videos in 2013 on vevo with 322,833,330 views. I believe Mileys video was so popular because it was very unique and outrageous showing things that you wouldnt expect somebody to perform. It does relate to Goodwins coventions as it does match the narrative with the lyrics as she is singing about rebellion and non stop partying and this is what she is physically showing in her video. I believe the song is more performance based as it is more interesting, attractive and memorable than the song.
3. Will.i.am ft Britney Spears- Scream and Shout
Will.i.am and Britney's video is the third most watched video in 2013 on vevo with 327,972,661 views. i believe its very interesting technically as it has s much packed into it and its such a smooth brilliant quality. However I believe that it gets very boring and there is no moral. It supports Goodwins key conventions as it illustrates amplify disjuncture where the song and the video are not related. It is also shown that the performance is key rather than the song.
4. Rihanna- Diamonds
Rihanna's video is the fourth most watched video in 2013 o vevo with 385,022,476 views. I believe Rihanna's video captured a lot of desperation, love and care and I thik tis came accross via the portrayal of the horses and her alone in a desert. I think it supports Goodwins conventions as it fits the lyrics by showing a series of evets and pictures with trun the lyrics into an iage especially when there was very bright lights shinig through and she was singing "shine bright like a diamond".
5.Katy Perry- Roar
Katy Perrys video was the fith most watched music video on vevo with 316,019,775 views. I think this video is magical in a way its something you do not usually see, an insight into a real disney world. I think her theme has matched her moral of the story perfectly which also supports Goodwins theory that the song should either be the opposite or the images presented should represent the lryics. I think Katy Perry has been clever in a way she has attracted two different audiences, with the song its a more older teenage generation however the video appeals to an audience from a yound age upwards.
6. P!NK - Just Give Me A Reason ft Nate Ruess
P!nk's video is the sixth most watched video on vevo with 247,842,895 views. Similar to Katy Perry P!nks theme matches with her lyrics and shows us pysically what she is feeling like, lonely and heartbroken wondering why... she wants a reason (Goodwins theory) Her song/lyrics are more powerful than her video and thats the main focus. However I think the video could of been a bit more interesting with some more locations.
7. Robin Thicke - Blurred Lines ft T.I. Pharrel
Robin Thicke Blurred Lines video was the seventh most watched video on vevo with 250,713,270 views. Alongside Miley Cyrus this video also created much controversy in the public eye as it came across sexist and patriarchal, displaying women as sex objects for men to look at. However this may be why it was so effective, the song was an explicit song refering to sexual activities and this is what came across in the video. It was not a typical video which Goodwin says is a good thing as the typical video (love stories) should be avoided.
8. Rihanna - Stay ft Mikky Ekko
Rihanna's video stay came at eigth in vevo's most watched videos with 231,425,295 views. Rihanna's video gives a dark depressed atmosphere, her shots of her in the bath represent her being alone as when you are in the both you are usually alone. Also its a place where most people tend to think and the lyrics are representing what she is thinking. It is showing a break up which is heard by the lyrics so the video and the lyrics are parallel in a way that Goodwin supports. It is also however the typical love story breakup which Goodwin suggests to avoid.
9. Naughty Boy- La La La ft. Sam Smith
Naughty Boy's video came ninth in vevo's most watched videos with 228,783,058 views. This video is made well in a way it gives a point of view of a child however it doesnt give you a clear story, it allows your imagination to make up the story and I believe this is one of its key qualities. It has good repeatability of "la la la" and the young boy putting his fingers in his ears which is one of Goodwins key features. The aim of the video is more concept based getting accross the message of 'if you dont want to listen just put your fingers in your ears and walk away'.
10. One Direction - Kiss You
One Direction Kiss you came tenth in video's most watched video's with 194,703,977 views. This video is fun and effective as in it gives off a good vibe which makes it exciting to watch. This may attract younger audiences such as teens and below. The Amplify Disjuncture is not showing images about a girl being kissed which is what the lyrics are about however it is about the band having fun. This is a more performance based video and the video is unrelated to the song.
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